Our Definition of New World Whisky
Cask World define New World Whisky as either whisky from a nation without a strong tradition of production (e.g. Australia), or a fresh style of whisky emanating from a country with a long history of production (e.g. American single malt).
Why New World Instead of Scotch?
Whilst Scotch whisky casks are an exceptionably desirable investment, limited supply combined with growing whisky popularity has led to a marked increase in demand. This means the global whisky market is now booming too, and in our view has a much stronger return potential than the possibly saturated Scotch market.
Global Whisky Sales are forecast to grow 5.7% CAGR between 2018 - 23*
* IWSR Drinks Market Analysis Global Database, May 2018
The landscape has changed significantly since these projections were made by IWSR in 2018. However whisky has been growing, driven by continued innovation in cocktails, liquid production and the retail environments.
Master of Malt - Whisky Volume Growth 2018-19
Whisky is one of the fastest growing categories in the world. For UK-based online retailer Master of Malt, whiskies from New World producers have been hugely popular.
It’s not just Scotch in demand – a bottle of 50 year old Japanese Yamakazi fetched US$343,318 at Bonhams in Hong Kong in August 2018.Knight Frank – Wealth Report 2019
New world whisky has the potential to influence the whisky category as a whole, setting the stage for a new defining era.Distill Ventures Whitepaper – The New World of New World Whisky
How Is New World Whisky Different from Scotch?
The whisky sector outside of Scotland benefits from far less restriction on how to create their whisky as they’re not tied by the laws of the Scotch industry.
This provides access to a real diversity of methods, techniques and influences from the distillery's local area – each with a distinct role to play in developing their individual character.